By Bailey Winfree<\/a><\/p>\n O<\/span>ver the course of the last few years, Black Rifle Coffee Company (BRCC) has become a household name. I see their products on the shelves of local grocery stores, as well as Walmart and Sam\u2019s Club\u2019s over the past few years. But what is the story behind this company? This article will unpack the \u201cneed-to-know\u201d information about BRCC.<\/p>\n \u201cWhen the company first got started back in 2014 in Salt Lake City, Evan would spend hours roasting beans in his garage and making hundreds of pounds of ready-to-ship coffee on a small one-pound roaster,\u201d said Toby Johnson, COO, Black Rifle Coffee Company.<\/p>\n Evan Hafer, Jarred Taylor, Richard Ryan and Mat Best founded BRCC in Salt Lake City, Utah in 2014. They wanted to give back to the community, and especially to veterans. In fact, they gave veterans significant employment opportunities within the company. As of this writing, 45% of all BRCC employees are veterans or veteran spouses, \u201cThis is about 10 times the national average,\u201d said Johnson. \u201cOur goal is to employ 10,000 veterans\u201d.<\/p>\n Since the birth of BRCC, they have held to the mission of \u201cServing coffee and culture to those who love America\u201d. BRCC has remained consistent in its commitment to supporting veterans, active-duty military and first responders. They donate coffee to active-duty members as well as the broader community, and provide educational, employment and training support for veterans.<\/p>\n Since its creation, BRCC has amassed a wide following. \u201cAccording to a company survey, the top three reasons that customers purchase from BRCC are our support for the military and veterans, our great-tasting coffee, and our brand\u2019s alignment with their values,\u201d said Johnson.<\/p>\n \u201cBRCC stands for more than high-quality coffee. We are a veteran-founded business operated by principled men and women who honor those who protect, defend and support our country,\u201d said Johnson.<\/p>\n BRCC has remained consistent in their love and support for veterans, active-duty military and first responders. BRCC has a nonprofit organization called the BRCC Fund. According to Johnson, \u201cThe BRCC Fund was founded in 2021 to expand BRCC\u2019s nationwide capacity for giving. The BRCC Fund is dedicated to serving and defending the principles of our country, while supporting veterans, first responders and their families, and helping conserve the great American outdoors.\u201d<\/p>\n Recently, BRCC became a publicly traded company. \u201cGoing public provided capital to support BRCC\u2019s continued growth across our direct-to-consumer business, expand BRCC\u2019s product line, broaden distribution and extend the Outpost footprint,\u201d said Johnson. BRCC is known for its donations of cash, coffee, and products to active military and first responders.<\/p>\n \u201cAfter we went public, BRCC reorganized as a public benefit corporation to reinforce and help drive our mission, with a majority of directors being veterans,\u201d said Johnson. \u201cOur culture and mission are built on serving veterans, active-duty military, first responders, and those who love America. Going public didn\u2019t change that.\u201d<\/p>\n Live The Armory Life.<\/strong> The latest content straight to your inbox plus an automatic entry to each of our monthly gun\u00a0giveaways!<\/strong><\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n BRCC has a variety of ways that the consumer gets to connect with the company: social media, YouTube, its\u00a0Coffee or Die<\/em>\u00a0magazine, and its podcasts.<\/p>\n BRCC was kind enough to send me a box of their coffee to try out. They sent two mugs and two bags of their coffee. The coffees were Gunship, an ultra-smooth light roast; and Just Black, a bold medium roast.<\/p>\n Before I jump into my review, I should mention that I prefer a cold brew with a little milk and a little sugar. I can and will drink hot coffee when it gets colder, but for now, I prefer a cold brew.<\/p>\n The first bag was the Just Black roast. According to their website, Just Black is \u201cThe coffee that started it all. There\u2019s dark, light, and there\u2019s just right. Our flagship coffee strikes the perfect balance between the bold and the smooth. This medium roast was developed to be the best drip coffee you\u2019ll ever taste! Just Black features an aroma that\u2019s a mixture of cocoa and vanilla, bold tasting notes, and brings it all home with a smooth buttery finish.\u201d<\/p>\n I initially tried this as a drip and really enjoyed it. I first tried it straight black, and as someone who does not normally drink straight black coffee, I found I liked the taste. I then added my normal milk and sugar and was amazed at the flavor and smoothness of this coffee. With only milk and sugar, I could really taste the notes of the cocoa.<\/p>\n My next thought was, \u201cIf I like the hot coffee this much, I have to try it as a cold brew.\u201d I made a pitcher of it this way, and went through the same steps of trying it as I did with the drip. The Just Black is amazing, no matter how you prefer to prepare it.<\/p>\n The second bag sent was Gunship. According to their website, Gunship, \u201cLike its namesake, Gunship has always soared in its role as a light roast that complements our heavy hitters with floral aromas, light caramel tasting notes, and an ultra-smooth finish. Beyond the coffee itself, the roast has become an icon that celebrates our military heritage at BRCC\u201d.<\/p>\n This coffee was hands down the best coffee I think I have ever had. I had my roommates try the Gunship cold brew, and we all shared the same sentiment. As a cold brew with a splash of milk and a sprinkle of sugar, it was smooth, smelled amazing and had a great, light flavor.<\/p>\n To my mind, Black Rifle Coffee is a fantastic company; their story, their mission, their social media presence and their coffee make them quite remarkable.<\/p>\n Evan combining his love of coffee and America, and growing the brand from a garage to this massive household name, makes for an inspiring story. On top of that, their truly amazing coffee has really won me over. I could not give more props to this company.<\/p>\n Editor\u2019s Note: Please be sure to check out The Armory Life Forum, where you can comment about our daily articles, as well as just talk guns and gear. Click the \u201cGo To Forum Thread\u201d link below to jump in and discuss this article and much more!<\/em><\/p>\n Go to forum thread<\/a><\/p>\n
Founding Principles<\/h2>\n
![\"pouring](\"https:\/\/www.thearmorylife.com\/wp-content\/uploads\/2022\/12\/pouring-black-riffle-coffee-company.jpg.webp)
\n<\/picture>![\"roasting](\"https:\/\/www.thearmorylife.com\/wp-content\/uploads\/2022\/12\/roasting-coffee-beans.jpg.webp)
\n<\/picture>![\"troops](\"https:\/\/www.thearmorylife.com\/wp-content\/uploads\/2022\/12\/troops-with-coffee.jpg.webp)
\n<\/picture>![\"\"\/](\"https:\/\/www.thearmorylife.com\/wp-content\/themes\/thearmorylife\/img\/logo-tal-tm-icon.svg\"){kind=icon}
<\/p>\nMy Tastes<\/h2>\n
![\"black](\"https:\/\/www.thearmorylife.com\/wp-content\/uploads\/2022\/12\/black-rifle-coffee-delivered-to-writer.jpg.webp)
\n<\/picture>![\"coffee\"](\"https:\/\/www.thearmorylife.com\/wp-content\/uploads\/2022\/12\/coffee.jpg.webp)
\n<\/picture>![\"black](\"https:\/\/www.thearmorylife.com\/wp-content\/uploads\/2022\/12\/black-rifle-coffee-in-a-can.jpg.webp)
\n<\/picture>![\"founders](\"https:\/\/www.thearmorylife.com\/wp-content\/uploads\/2022\/12\/founders-of-black-rifle-coffee-company.jpg.webp)
\n<\/picture>Conclusion<\/h2>\n
Join the Discussion<\/span><\/h5>\n
Featured in this article<\/span><\/h5>\n
\n\t\t\t\t
\n\t\t\t\t\t<\/span>
\n\t\t\t\t\t![\"Black](\"https:\/\/www.thearmorylife.com\/wp-content\/uploads\/2022\/12\/product-black-rifle-coffee-company.jpg.webp\"\/)
\n<\/picture>\n
<\/p>\nBlack Rifle Coffee Company <\/h3>\n
\n\t\t\t\t<\/a><\/section>\n<\/p><\/div>\n